Job Description
Job Title : Automotive Digital Marketing Manager
Type : Full-Time
Salary : $85,000 - $160,000 depending on experience
About the Role :
Responsibilities include implementing, and managing online marketing strategies to promote vehicles, dealerships, or related services. This role focuses on increasing brand visibility, generating leads, and driving sales through digital channels in the competitive automotive market.
Key Responsibilities :
• Develop Digital Strategies : Create and execute comprehensive digital marketing plans, including SEO, SEM, pay-per-click (PPC) advertising, social media, and email campaigns to drive traffic and conversions.
• Content Management : Collaborate with content teams to produce engaging digital content, such as vehicle walkthrough videos, customer testimonials, and social media posts, tailored to car buyers.
• Campaign Optimization : Analyze campaign performance metrics using tools like Google Analytics to assess effectiveness and optimize strategies for better ROI.
• Online Reputation Management : Monitor and manage customer reviews, online reputation, and social media engagement to build trust and credibility.
• Lead Generation : Use data-driven insights and AI tools (e.g., chatbots, predictive analytics) to engage potential customers and drive showroom visits.
• Collaboration : Work closely with sales teams, dealership management, and creative departments to align messaging and ensure campaigns meet business goals.
• Budget Management : Oversee digital marketing budgets, ensuring efficient resource allocation and cost-effective campaigns.
• Market Analysis : Stay updated on automotive industry trends, consumer behavior, and competitor strategies to refine marketing approaches.
• Compliance : Ensure all marketing activities comply with federal, state, and local regulations, as well as manufacturer guidelines.
Requirements :
• Education : Bachelor's degree in marketing, Business, Communications, or a related field.
• Experience : Minimum of 3-5 years in digital marketing, with at least 1-2 years in the automotive industry preferred.
• Skills :
• Proficiency in SEO, PPC, social media platforms, and web analytics tools (e.g., Google Ads, Google Analytics).
• Strong analytical skills to interpret data and optimize campaigns.
• Excellent written and verbal communication for creating persuasive content.
• Familiarity with CRM systems and automotive-specific platforms (e.g., Dealer.com, V-auto).
• Knowledge of video content creation and social media trends (e.g., TikTok, Instagram Reels).
• Certifications : Certifications like PCM Digital Marketing (American Marketing Association) or Google Ads are a plus.
• Other : Ability to work in a fast-paced environment, adapt to changing technology, and collaborate with cross-functional teams. Valid driver’s license may be required.
We offer a full suite of benefits including, Medical, Dental, Vision, PTO, and a 401k plan with a match
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