Digital Marketing Specialist Job at Method Recruiting, a 3x Inc. 5000 company, San Mateo, CA

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  • Method Recruiting, a 3x Inc. 5000 company
  • San Mateo, CA

Job Description

Location: Berkeley, CA (4 days on-site)

Role Overview

Drive high-quality traffic and maximize ROI through paid digital advertising campaigns across multiple platforms.

Key Responsibilities

  • Develop and optimize PPC campaigns (Google Ads, Microsoft Ads, Meta, Display)
  • Conduct keyword research and implement bidding strategies
  • Track KPIs (CTR, conversion rate, CPL, CPB) and analyze performance data
  • Ensure accurate tracking protocols and resolve issues
  • Monitor competitor strategies and industry trends
  • Collaborate cross-functionally on paid advertising recommendations

Requirements

  • Experience: 4+ years in Performance Marketing with full-funnel SEM, Meta, and Display
  • Technical Skills: Google Ads, Microsoft Ads, Meta, GA4, Power BI; Salesforce/HTML a plus
  • Core Competencies: Data analysis, marketing strategy, PPC campaign management
  • Soft Skills: Strong communication, project management, ability to handle multiple priorities
  • Education: Bachelor's in marketing or related field
  • Preferred: Travel industry experience

Interview Process

  1. Recruiter Screen (30 min)
  2. Hiring Manager Interview (30 min)
  3. Panel Interview (90 min, in-person)

Job Tags

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