Job Description

Job Title: Digital Marketing Specialist

Location: West Hartford, CT (hybrid 2+ days onsite per week)

Type: Full-time / Permanent

Work Schedule: Hybrid (2+ days onsite per week)

Job Description:

About the Role:

Our Client is seeking a proactive Digital Marketing Specialist to join their Digital Marketing Operations team. This role is perfect for a data-driven, hands-on marketer who thrives in a fast-paced environment and is passionate about optimizing digital experiences.

Key Responsibilities:

• Enhance website UX by analyzing user behavior, leveraging data, and collaborating with cross-functional teams to drive engagement and conversions.
• Become a subject matter expert in Master Data Management (MDM) tools (Stibo preferred)—ensuring accurate product data, troubleshooting issues, and partnering with IT.
• QA digital experiences, troubleshoot web functionality, and liaise with technical teams for seamless execution.
• Execute and optimize email, web, and marketing automation campaigns while measuring performance and recommending improvements.
• Act as a digital generalist , supporting strategic initiatives and identifying overlooked opportunities for process and workflow improvements.

What We’re Looking For:

• 2-5 years in digital marketing/tech with CMS (e.g., SAP Hybris, Drupal), Salesforce/Pardot, and Google Analytics experience.
• Strong analytical skills—able to derive insights from data and present actionable recommendations.
• A self-starter with a problem-solving mindset who proactively identifies gaps and drives solutions.
• Technical aptitude (MDM/Stibo experience a plus) and a keen eye for detail in QA/testing.
• Excellent communication, agility in shifting priorities, and a passion for digital innovation.

Why Join?

• You’ll work on high-impact projects, collaborate with diverse teams, and have the autonomy to shape digital strategies in a global organization.

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

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