Ziegler Companies is seeking a full-time Digital Marketing Specialist to lead the development and execution of digital marketing strategies that enhance brand visibility, drive customer engagement, and support sales objectives across multiple divisions. This role takes on greater ownership of digital campaigns, analytics, and cross-channel integration while collaborating with internal teams and external partners. Responsibilities include developing and implementing comprehensive digital marketing campaigns such as SEO, PPC, email marketing, and social media to promote machine and service sales; analyzing campaign performance using tools like Google Analytics, social media insights, and CRM platforms to optimize strategies and report on KPIs; overseeing content creation for digital channels ensuring alignment with corporate brand guidelines and divisional objectives; managing and optimizing the company’s online presence including website updates, social media profiles, and third-party platforms; coordinating with the Marketing Communications team and external agencies to ensure cohesive messaging across digital, print, and event-based initiatives; leading the planning and execution of targeted email marketing campaigns including audience segmentation and A/B testing; collaborating with divisional leaders to identify market opportunities and tailor digital strategies to support product differentiation and sales goals; staying current on digital marketing trends, tools, and technologies to recommend innovative strategies and tactics; supervising and mentoring junior marketing team members including Marketing Coordinators to ensure seamless campaign execution; and ensuring all digital content adheres to corporate style guidelines with a focus on accuracy, consistency, and brand voice. Qualifications include a Bachelor’s degree in Marketing, Communications, or a related field; 3-5 years of experience in digital marketing with a proven track record of managing successful campaigns; strong understanding of SEO, PPC, email marketing, social media platforms, and analytics tools (e.g., Google Analytics, HubSpot, or similar); proficiency in content management systems (CMS) and marketing automation platforms; excellent written and verbal communication skills with experience in content creation and editing; ability to analyze data and translate insights into actionable strategies; strong project management skills with the ability to prioritize tasks and meet deadlines; experience collaborating with cross-functional teams and external vendors; detail-oriented with a proactive approach to identifying and resolving inconsistencies; and ability to work independently and lead projects while maintaining a collaborative team spirit. The job is indoors with quiet noise levels and includes reasonable accommodations for qualified disabled individuals.
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