Job Description

Senior Manager, Consumer Product Marketing - Rewards & Loyalty2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.What We Do MattersAt The Knot Worldwide, we champion celebration - and that starts with celebrating our people. Our employees are passionate dreamers, thoughtful doers, and lifelong learners who power meaningful moments for millions around the world. We’re united by authentic connection, shared purpose, and a deep commitment to the global community we serve. Here, flexibility and belonging go hand in hand with high performance. We believe the best ideas come from empowered teams: those who consistently collaborate with intention to design solutions, spark ideas, and drive impact. We inspire, we build, and we celebrate. We dream big, love our users, hustle every day, and always do the right thing to win - together. Our people are at the heart of our success.About The Role And Our TeamAs a Senior Product Marketing Manager, Rewards and Loyalty you will help TKWW create an exceptional couple experience to drive brand affinity and increase user’s lifetime value - from product discovery and solutioning to go-to-market planning and execution. You will partner closely with product management, design, research and go-to-market teams, ensuring that our customers’ voice is reflected in our products and messaging.You will drive customer insights to inform product development, develop differentiated and customer-backed product positioning, and partner with Marketing and Channel teams to drive product adoption and engagement. You will work with passionate, talented individuals committed to helping couples find vendors that meet their budget and needs.ResponsibilitiesProduct Positioning - Craft differentiated product positioning and respective messaging, including key product claims and other artifacts to drive overall product awareness, consideration and usage.Customer Insights & Advocacy: Leverage and drive market and competitive research to become a strong advocate and voice for our existing and prospective user needs and help shape the product roadmap.In-Market Testing & Experimentation: Generate hypotheses and work with cross-functional teams to design and execute experiments to improve marketplace KPIs.Go-To-Market Planning & Execution: Partner with marketing channel owners to launch, track and optimize notable releases.Content and Asset Development: Develop and execute content, assets and communication needs for key marketplace initiatives including in-product messaging and email communications.Market Intelligence: Proactively stay on top of competitors’ strategies and market trends and drive follow-up actions.Financial and Legal Compliance: coordinate closely with cross-functional teams to ensure strong return on investment and alignment to terms of use.Successful Manager, Consumer Product Marketing Candidates HaveMinimum 5-7 years product marketing experienceExperience marketing at technology and Saas companies strongly preferredWorks well cross-functionally, particularly with product, creative and channel teams.Demonstrated ability to influence product strategy based on market research and customer insights.Track record of using “test & learn” to drive continuous improvement.Ability to manage multiple projects at one time, prioritizing and organizing effectivelyOutstanding writer and editor with exceptional attention to detailStrong player-coach mentality, excels at strategic thinking as well as rolling up sleeves to get things doneAbility to work in a fast-paced environment with all levels of managementBachelor's Degree with a strong academic recordAt The Knot Worldwide, we believe you are more than a resume and invite you to go for it, take the leap of faith, and apply for this job if it sparks your passion to join TKWW and make a difference!What We Love About YouYou Dream Big. You iterate and experiment to drive innovation.You Love Our Users. You keep our global community at the center of everything you do.You Do the Right Thing. You strengthen your team through respect, fairness, and inclusion.You Hustle Every Day. You favor urgency and own your outcomes.You Win Together. People are at the heart of our success and you play as a team.What You Love About UsWe believe in a wide range of holistic offerings to support our employees so that they can live our values day in and day out. From mental wellbeing, physical health and financial planning, to engaging perks and discounts, we are in the business of celebrating and supporting the Moments that Matter both in and out of the “office”. We offer flexible vacation, generous parental leave and prioritize initiatives that support the growth, development, and happiness of our people.Together@TKWW is our approach to hybrid work. It’s designed to support how we work best: combining the flexibility we value with meaningful opportunities to connect in person. Whether a role is Together@TKWW-eligible or not, we believe in purposeful moments to come together, build strong relationships, and drive bold ideas forward.For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain; Delhi, India; Galway, Ireland; London, England; New York, NY; and Washington, D.C.--US Notice: The Knot Worldwide provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, or disability. In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. The Knot Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice: TKWW processes your personal data as part of the recruitment process, based on the legal basis of executing pre-contractual measures at your request. This means we use your information to assess your application and carry out the necessary steps for a potential employment contract. Only the information strictly necessary for evaluating your application is collected. You can request access, rectification, or deletion of your data. For more information on how we handle your personal data, please refer to our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority.Seniority levelSeniority levelMid-Senior levelEmployment typeEmployment typeFull-timeJob functionJob functionProduct Management and MarketingIndustriesTechnology, Information and InternetReferrals increase your chances of interviewing at The Knot Worldwide by 2xProduct Management Manager, Tabletop & GiftNew York, NY $62,500 - $100,000 6 days agoProduct Management Assistant, Home TextilesNew York, NY $158,000 - $223,000 6 days agoNew York, NY $165,000 - $190,000 1 day agoSenior Product Manager (Consumer Finance Exp)New York, NY $110,000 - $140,000 2 days agoManager, Product Marketing, CNN Digital Products & ServicesPort Washington, NY $69,000 - $137,000 1 week agoProduct Management Manager, Tabletop & GiftNew York, NY $100,000 - $110,000 1 month agoManager, Consumer Product Marketing - eCommerce and GuestNew York City Metropolitan Area 1 day agoPort Washington, NY $69,000 - $137,000 1 week agoNew York, NY $158,000 - $223,000 1 day agoWe’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr The Knot Worldwide

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Contract work, Work at office, Local area, Worldwide, Flexible hours,

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