Job Description

Intuit's Consumer Platform Marketing Data Operations Team is a part of the Go-to-Market Operations and Technology team within the marketing organization and is responsible for the systems and practices of data enablement and the strategic use of that data across marketing and analytics. This includes digital audiences/personalization across marketing channels for the Consumer Platform brands, primarily TurboTax.

The Marketing Data Operations Team is looking for an experienced Senior Marketing Operations Manager to drive marketing audience execution for the TurboTax CRM marketing campaigns. The ideal candidate will be able to work with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology and our agency partners to drive consistent end-to-end experiences for our customers and prospects.

• • Develop and maintain marketing audiences across marketing channels, primarily for the CRM channel:
  • Partner with marketing strategy teams to develop audience requirements for marketing campaigns across channels including CRM, Online Advertising, Customer Success and more.
  • Own audience execution across multiple technologies including Customer Data Platform (Adobe Experience Platform), Braze and partner platforms such as Google, Meta,LiveRamp, etc.
  • Collaborate with marketing stakeholders including Analytics, Customer Success, Legal, Privacy and others to ensure audience requirements and execution meet business and compliance needs across all stakeholders.
  • Champion marketing audiences across channels to ensure x-channel teams are aware of available audiences and encourage adoption of marketing audiences as new audiences are available.
  • Contribute to Customer Journey Orchestration (CJO) audience execution across all channels.
• Be a subject matter expert of available marketing data in the CDP:
  • Partner with marketing channels to plan for new data needs and ensure data onboarding teams prioritize marketing data needed for marketing campaigns.
  • Maintain the data dictionary with marketing use cases, data descriptions and other relevant information required by marketing to understand available data for campaign planning.
  • Understand the data onboarding processes including all technologies and collaborate with stakeholders to onboard data as needed and backup the data onboarding team.
  • Partner with Data Quality teams to ensure critical data for marketing use cases are tracked and issues are reported. Backup team with data monitoring as needed.
• Project manage and track execution of marketing audiences for owned channels:
  • Track audience creation and clearly communicate available audiences, planned audiences and risks to execution timelines.
  • Effectively identify risks, communicate, escalate and drive them to closure

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:

Bay Area California $126,000 - $170,000

Southern California $120, 000 - $162,000

This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit: Careers | Benefits ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

• 3-5 years professional experience in marketing and managing marketing technologies.
• Demonstrated high levels of ownership, responsibility, and initiative.
• Experience with Customer Data Platforms (ie: Twilio Engage, Adobe Experience Platform or similar) and on marketing technologies such as LiveRamp, Braze, Adobe Audience Manager, or similar.
• Experience with digital marketing channels (i.e. Paid Search, Display, Email, Affiliates, Social and Mobile platforms, as well as Web Properties).
• Demonstrated experience using segmentation, targeting and personalization to drive personalized customer experiences.
• Required skills include: strong communicator, influencer across teams and various levels and ability to communicate technology to non-technical stakeholders, detail oriented with the ability to see the big picture, team player, strong operational rigor, excellent teaching and training skills.

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