Job Description

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Overview

Intuit's Consumer Platform Marketing Data Operations Team is part of the Go-to-Market Operations and Technology team within the marketing organization. It is responsible for data enablement systems and practices, and strategic data use across marketing and analytics, including digital audiences and personalization for the TurboTax brand.

The team is seeking an experienced Senior Marketing Operations Manager to lead marketing audience execution for TurboTax CRM campaigns. The ideal candidate will collaborate with multiple stakeholders across strategy, advertising, legal, engineering, product management, marketing technology, and agency partners to ensure consistent customer and prospect experiences.

What you'll bring

• 3-5 years of professional experience in marketing and managing marketing technologies.
• High ownership, responsibility, and initiative.
• Experience with Customer Data Platforms (e.g., Twilio Engage, Adobe Experience Platform) and marketing technologies like LiveRamp, Braze, Adobe Audience Manager.
• Experience with digital marketing channels such as Paid Search, Display, Email, Affiliates, Social, Mobile, and Web Properties.
• Proven ability in segmentation, targeting, and personalization to enhance customer experiences.
• Strong communication skills, ability to influence across teams, and explain technology to non-technical stakeholders. Detail-oriented, team player, operationally rigorous, with excellent teaching skills.

How you will lead

• Develop and maintain marketing audiences across channels, primarily for CRM.
• Partner with marketing strategy teams to define audience requirements.
• Own audience execution using platforms like Adobe Experience Platform, Braze, and others.
• Collaborate with stakeholders to meet business and compliance needs.
• Promote marketing audiences across channels and ensure adoption.
• Contribute to Customer Journey Orchestration across channels.

• Serve as a subject matter expert on marketing data in the CDP.
• Plan for new data needs and ensure data onboarding aligns with campaign requirements.
• Maintain data documentation and collaborate on onboarding processes.
• Work with Data Quality teams to monitor critical marketing data.

• Manage and track marketing audience projects, communicate risks, and ensure timely execution.

Intuit offers a competitive compensation package, including base pay, bonuses, equity rewards, and benefits. The expected base pay range is:

• Bay Area, CA: $126,000 - $170,000
• Southern California: $120,000 - $162,000

Pay is based on experience, skills, and location, with ongoing pay equity considerations.

Additional details

• Senior Level: Mid-Senior
• Employment Type: Full-time
• Job Function: Marketing and Sales
• Industry: Software Development

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